Belthar IntelligenceBusiness Growth Systems
Historical GP and dental examples

Clinic marketing
case studies in Malaysia.

Four contextual examples from Belthar’s clinic work, with the recorded revenue change, timeframe and scope notes kept visible.

These are clinic examples, not results for other industries. Historical outcomes do not forecast another practice’s results or establish the effect of one channel on their own.

How to read these examples

Read the context
alongside the figure.

  • Starting point & timeframe.Compare the stated baseline and period rather than assuming all practices started in the same situation.
  • Work recorded.Where the source identifies a channel or activity, it is stated. Missing detail is not replaced with an invented campaign story.
  • Outcome & attribution.Revenue change is different from ad-attributed revenue, return on ad spend or a count of new patients.
01 / GP clinic · Johor Bahru

RM20–30k to RM50k
in monthly revenue.

Recorded starting point

Monthly revenue of RM20,000–RM30,000.

Recorded later outcome

Monthly revenue of RM50,000 over a seven-month period.

Scope note: this example records the revenue change and timeframe. It is not a channel-level attribution report or a return-on-ad-spend calculation.

GP clinic marketing context ↗
02 / GP clinic · Sungai Petani

RM90k to RM110k
over two months.

Recorded starting point

Monthly revenue of RM90,000.

Recorded later outcome

Monthly revenue of RM110,000 over a two-month period.

This is the same practice as the antenatal example sometimes described in Belthar’s material. It is one case, not two separate client results. The figures do not isolate the effect of a single marketing channel.

03 / Dental clinic · three chairs and three doctors

Approximately RM100k
to RM160k per month.

Recorded starting point

Approximately RM100,000 in monthly revenue.

Recorded later outcome

RM160,000 in monthly revenue over seven months.

Work recorded

Google Ads, landing-page work and social media content.

Attribution limit

The revenue example does not isolate Google Ads from the other work or establish a measured enquiry-to-booking improvement.

Dental clinic marketing context ↗
04 / Dental clinic · Facebook Ads example

RM80k to RM120k
over four months.

Recorded starting point

Monthly revenue of RM80,000.

Recorded later outcome

Monthly revenue of RM120,000 over a four-month period.

Facebook Ads is the recorded channel in this example. It should not be presented as a Google Ads result.

The figures describe the historical revenue outcome; they do not provide an ad-spend denominator, patient count or guaranteed result.

Context before comparison

Your starting point
will be different.

Service mix, location, capacity, current marketing and enquiry handling can differ between practices. Start by reviewing your own priorities and what can be measured rather than copying a historical result as a target.

Speak with Shafiq Haris at Belthar Intelligence about the information and work relevant to your clinic.

Questions about the figures

Keep the comparison
fair and useful.

Are these guaranteed outcomes?

No. They are historical clinic examples with stated timeframes. They do not forecast results for another practice.

Are all four cases Google Ads results?

No. The three-chair dental example records Google Ads, landing pages and social content. The RM80k-to-RM120k dental example records Facebook Ads. The GP revenue examples do not establish channel-level attribution.

Can these figures be used as proof for other industries?

No. These examples are specific to clinics and should be read within that context.

Can revenue change be treated as return on ad spend?

No. A valid return-on-ad-spend calculation needs the relevant attributed revenue and corresponding advertising cost for a defined period. Those inputs are not established by these summary figures.

Explore the relevant practice type

Find the work
that fits your clinic.

GP clinic marketing ↗Dental clinic marketing ↗GP clinic marketing guide ↗
Discuss your own starting point

Review your practice.
Agree the next priority.

Discuss the clinic examples ↗Choose a 30-minute call ↗